There's Only One Way To Topple Google
By Andy Beal
Expert Author
Article Date: 2006-05-05
Microsoft CEO Steve Ballmer told a recent conference audience Microsoft can challenge Google.
"We are hardcore about having the best search offering ourselves, with our partners," Ballmer said. "We'll just keep at it and at it and at it, and I have confidence in our ability to build a loyal user base."
Here's the thing. Take a look at Yahoo, MSN and Ask - heck even AOL - and you'll see they all have really cool tools, great networks and relevant search results. The problem? They don't have the "Google" name.
I've said for months that Google has such a strong brand that people simply associate a great search experience with Google.com. It's not the technology that will win the battle, it's figuring out how to take the shine of Google's brand.
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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.
You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
