SunRocket Giving Bloggers A Bad Name
By Andy Beal
Expert Author
Article Date: 2006-01-12
How many of you were offended with the Forbes article that labelled bloggers as an "online lynch mob spouting liberty but spewing lies, libel and invective."
Well, contests like "Everyday Hogwash" certainly don't help. The contest encourages bloggers to complain about businesses in hope of winning prizes. That's terrible.
Why do we want to encourage just the complainers? Why reinforce the negative image of bloggers? Surely the sponsor SunRocket could get the same publicity by encouraging both negative AND positive comments?
I think this reflects badly on SunRocket, so, ironically, consider this my entry to the contest.
SunRocket = Everday Hogwash! If I win, I'll donate the money to Vonage! ;-)
Update: Aaron adds this is just "a link scheme sold as a contest that encourages bloggers to give companies negative plublicity."
About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.
You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
