Study: 4.8M Listened To Podcasts
By Steve Rubel
Expert Author
Article Date: 2005-11-14
Bridge Ratings has found that 4.8 million persons have at some time during 2005 downloaded a podcast, up from 820,000 in 2004.
They also predict that by 2010 podcast audience growth is expected to reach a conservative 45 million users who will have ever listened to a podcast. Aggressive estimates place this number closer to 75 million by this date.
Downloads are nice but what about subscription data guys? Full data can be found here. (Via Frank Barnako)
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About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
