24/7 Search Scores High
By WebProNews
Staff Writer
Article Date: 2004-12-13
24/7 Search achieved the highest overall business value score of any agency in JupiterResearch's Search Engine Marketing Agency Constellation report.
The unit's Decide DNA bid management technology was also praised as the best bid management technology in the marketplace. 24/7 Real Media acquired Decide Interactive, a global provider of paid search management and optimization technology and services, in August 2004. Decide Interactive has been integrated into 24/7 Search product and services line, with Decide DNA remaining as its technology platform.
JupiterResearch's Search Engine Marketing Agency Constellation evaluated 14 SEM agencies. The findings reflect in-depth ratings based on several factors, including market suitability, overall business value and agency size. In its evaluation, the report said, "24/7 Search offers the most advanced bid management technology of any firm in the constellation, called Decide DNA, and receives excellent client satisfaction ratings."
David J. Moore, chairman and chief executive officer of 24/7 Real Media, said, "We are dedicated to setting the highest standards in search engine marketing services. JupiterResearch's citing of Decide DNA as the most advanced bid management technology confirms our leadership."
Keith Lambert, president of global search solutions and founder of Decide Interactive, said, "Managing search campaigns is a complex task, and we have always firmly believed that Decide DNA is the most sophisticated solution. Thus, it is rewarding to learn of JupiterResearch's confirmation of the superiority of our bid management technology and customer service."
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