CDW To Spotlight Customers With Blogs
By Steve Rubel
Expert Author
Article Date: 2004-11-17
CDW's Brian Reich writes on his personal blog that his company plans to use blogs to take customer case histories - a major thrust of many tech PR campaigns - to a new level using blogs.
CDW launched a program that will award five small businesses with tech makeovers valued at up to $75K each. After the technology is deployed, CDW will build a special online site will to showcase the companies' experience with the technology. The site will include video footage, case studies, expert commentary from tech experts and a blog.
"Tech Twister is an example of our ongoing desire to be more responsive to customers' needs," said Norm Lillis, vice president of small business and emerging markets at CDW. "We chose the name Tech Twister because technology changes at such an extraordinary pace. The technology and advice from an advanced technology makeover can help a small business embrace change and be more competitive quickly."
About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
