WebproBusiness Newsletter Archive 2013

7 Simple tips to make your messages more powerful
Communication is one of the most overlooked and underrated skills in business. It’s often seen as a soft skill… something that’s useful, but not essential.

Date: 2013-12-17


Online invoicing with FreshBooks
Built for web professionals and consultants to track time, log expenses and invoice clients in record time

Date: 2013-12-10


How to break the cycle of working for clients who undervalue you
If part of your plan for next year is to work with better clients and higher fees, this information could be just what you need! Have you ever heard the saying, money goes to money? The idea behind that saying, is that people with lots of money find it easier to make even more money.

Date: 2013-12-03


A 13-step crash course in digital marketing
Did you know that in this decade, digital is the only media channel to grow every year? Or that in 2013, digital media spending surpassed all form of print media spending (e.g. magazines, newspapers)? And it’s not stopping. Before 2018, digital media spending is expected to equal or exceed television. The trends suggest, if you use any type of media to support your business, it’s worth getting up to speed on digital marketing. It’s also the reason for Strategic Digital Marketing, a new book from Eric Greenberg and Alexander Kates; it’s the ultimate crash course in digital marketing. I am a co-author along with eight other peers. They include:

Date: 2013-11-12


What can search marketers do about "not provided"?
It’s been a long time coming, but it is finally here. Google is finally “not providing” search referrals for all organic searches. “Privacy,” they say. How does a searcher’s privacy affect search marketers? And what do search marketers do about it? When Google sneezes, search marketers catch pneumonia, so what’s the treatment?

Date: 2013-10-08


How can Carbonite online backup save your business money?
Carbonite Business automatically backs up an unlimited number of computers, external hard drives and NAS devices to the cloud – no matter where those devices are located – real-time and in the background.

Date: 2013-09-24



Pursue Your Master's or Bachelor's in Internet Marketing
Today's most in-demand marketing professionals are those who know how to develop brands and reach audiences online. Whether you are just beginning your education or taking the next step in your career, Full Sail University has comprehensive Internet Marketing degree programs to give you a leading edge as a marketing professional.

Date: 2013-09-19



Make billing painless with FreshBooks
Built for small business owners to track time, log expenses and invoice clients in record time

Date: 2013-09-17



Why Thinking About Traffic is the Scourge of Great Content
Over on his blog today, Studiopress founder Brian Gardner shares a thoughtful post on the definition of a successful blog. It’s a short read, and I highly recommend checking it out. What stood out for me, personally, were these words:

Date: 2013-09-11



Zoho Survey : Create Unlimited Online Surveys for Free!
Surveys are the best means of asking questions that help you make informed decisions. No matter who you are, and what you do, surveys are for everyone.

Date: 2013-09-10



Skip the zip, get cloud backup. Free trial and special offer!
With Carbonite Business, you'll get automatic and continual online backup so you can rest assured knowing your back up is up-to-date. And best of all, it's affordable.

Date: 2013-08-27



Boost Your Website Conversions With These 3 Optimization Tips
Getting people to visit your website is just the first step. Once you get them there, your website has to convert them – i.e. convince them to take an action (sign up for a newsletter, buy, register for an event, download a report etc.).

Date: 2013-08-20



Zoho Pulse : Add social to your Business
Interested in getting social? We recommend you to try Zoho Pulse, which is the "New Intranet" with a Social face to it. It is packed with features that help you connect and collaborate with your colleagues, even while you're not at your desk.

Date: 2013-08-16



Make billing painless with FreshBooks
Built for small business owners to track time, log expenses and invoice clients in record time

Date: 2013-08-13



How to Market Your Marketing
Everyone knows that content marketing is the way to go. With SEO becoming more social, it’s essential that businesses start to get great information out to their potential customers, to remain visible in the search results.

Date: 2013-08-01



Take data backup off your to do list. Free trial + offer
If you run a small business, chances are you have a lot on your plate. That's why Carbonite Business automatically backs up an unlimited number computers, external hard drives and NAS devices – no matter where those devices are located – real-time and in the background. And best of all, it's all for a predictable annual cost you can budget with confidence.

Date: 2013-07-31



How Top Marketers Win The Marketplace
Apple. Google. Disney. These are some of the most admired and in many cases, loved brands in the world. No doubt, many companies are envious of the connection these top brands have been able to make with their customers. A strong connection between brands and consumer manifest in many ways from retention to word of mouth to premium pricing.

Date: 2013-07-23



Make billing painless with FreshBooks
Built for small business owners to track time, log expenses and invoice clients in record time

Date: 2013-07-16



How to stop your business becoming a ghost town
The Internet gives us a powerful insight into how this happens. The online world is littered with websites and services, which were once popular and are now on life-support. Only last week we learned that Alta Vista, once the world’s leading search engine with millions of users, is to be shut down.

Date: 2013-07-09



Make billing painless with FreshBooks
With FreshBooks, your business is accessible everywhere, on your desktop, your smartphone, and your tablet. Hellooo cloud!

Date: 2013-06-18


Does Asking for Too Much Data Alienate Customers?
In case you haven't noticed, it appears that the Internet is not the only place where privacy is a great idea but an apparently unobtainable reality. In the latest installment of "Government Gone Wild" we find that the Feds have been monitoring every call on the Verizon network since a top secret order (well, not so secret now thanks to the Brits at The Guardian) was issued in April.

Date: 2013-06-18


3 Reasons you should switch to online backup
If you run a small business, chances are you have a lot on your plate. That's why Carbonite Business automatically backs up an unlimited number computers, external hard drives and NAS devices – no matter where those devices are located – real-time and in the background. And best of all, it's all for a predictable annual cost you can budget with confidence.

Date: 2013-05-23


How to Find People to Follow on Twitter
Using Twitter for business is a great way to widen your reach. You can chat and build relationships with people who would previously have been ‘untouchable’. For example, there are loads of CEOs and powerful people on Twitter. If you tried to make contact with them through regular channels you’d probably hit a brick wall in the shape of their impassable PAs.

Date: 2013-05-22


How You Make a Customer Smarter in 6 Seconds
I’ve been critical in the past of Vine, and brands’ often clumsy attempts to turn it into the next venue for “clever” real-time marketing.

Date: 2013-05-15


Make billing painless with FreshBooks
Discover the fastest way to invoice your clients, log expenses and track time in the cloud.

Date: 2013-05-14


Advertise Your Products on Amazon - Get $75 in FREE Clicks
HSN saw a 50% increase in conversion and a 40% increase in return on advertising spend within one month with Amazon Product Ads. "If you're looking to expand your comparison shopping program and only have $1 to spend," says HSN online marketing manager, Kelly Ground, "I'd spend it on Product Ads."

Date: 2013-05-03


Advertise Your Products on Amazon - Get a $75 Click Credit
HSN saw a 50% increase in conversion and a 40% increase in return on advertising spend within one month with Amazon Product Ads. "If you're looking to expand your comparison shopping program and only have $1 to spend," says HSN online marketing manager, Kelly Ground, "I'd spend it on Product Ads."

Date: 2013-05-03


Talk is cheap
Does your business have a slogan associated with it? If it does, I have a question for you: How closely does that slogan reflect the reality of your business?

Date: 2013-05-02


How often do you backup? Get automatic online backup today.
Carbonite Business automatically backs up an unlimited number of computers, external hard drives and NAS devices to the cloud – no matter where those devices are located – real-time and in the background.

Date: 2013-04-23


What Does The Future Hold For Content Marketers?
With the growing adoption of brand publishing and convergence of paid, owned, earned and shared media, many companies are looking forward to what’s next. In retail, Multi Channel is now Omni-Channel and single format storytelling has evolved into Transmedia Storytelling.

Date: 2013-04-16


9 Tools to Consider for Blogger Outreach Success
In a recent post, I talked about the rules for building blogger outreach relationships. One of the rules, and what I believe to be the most important one, was to understand your audience and/or topic in order to begin researching bloggers for your campaign.

Date: 2013-04-09


Using the New Trackbacks Feature on Google Analytics to Create a Content Strategy
This morning, I noticed Google Analytics had added a Trackbacks section to their Social Analytics data. This, to me, is very big news.

Date: 2013-04-02


How to earn the trust and attention of your marketplace
Today, I want to share a simple idea with you, to help you earn the trust and attention of your marketplace.

Date: 2013-03-26


5 Ideas to grow your business… Starting now
If you find yourself reading a marketing email or mail shot today, stop! You have some potential gold dust in front of you. Examine it and look for what it was that compelled you to open it. Then, think about what caused you to start reading it.

Date: 2013-03-19


4 Key Content Marketing Strategies Worth Considering
The increasing popularity of the visual web as evidenced by the growth of sites like Pinterest and Instagram along with the recent updates to the Facebook News Feed and Google+ cover images has raised the bar on creative content marketing.

Date: 2013-03-12


Teaching Your Business To Market Itself
In this session of the Expand2Web Podcast, I’m really excited to share something that has impacted my business profoundly.

Date: 2013-03-05


Squeeze the Most From Business Referrals
Are your key clients and contacts referring business your way?

If they are, you should be taking super good care of them to make sure they continue that habit.


Date: 2013-02-26


An Entire Organization Should be On Board with SEO
When it comes to executing SEO on behalf of a business website, a company essentially has two options. The SEO work can be done in house or outsourced to an SEO firm. No matter who is doing the SEO work, one important thing to keep in mind is that it can't operate in a silo. Input is needed from everyone within the organization in order to ensure that the SEO campaign addresses every aspect of the business. While small businesses typically do this well, it's the large organizations that sometimes struggle and find that SEO work is getting lost somewhere in the shuffle.

Date: 2013-02-19


Case Study: How to win more customers or clients!
I’m going to show you how to attract massively more inquiries from your marketing and convert far, far more prospective customers into paying customers. This post contains lots of workable ideas and also a case study, to show you how the process works.

Date: 2013-02-12


5 Amazing times for you and your business
• Consistently showing up on time, is a great way to build a reputation for reliability.

Date: 2013-02-06


Make Billing Painless in 2013 with FreshBooks
With FreshBooks, your business is accessible everywhere, on your desktop, your smartphone, and your tablet. Hellooo cloud!

Date: 2013-02-05


How not to do Facebook Marketing
More and more businesses are beginning to utilise the power of Facebook as part of their online marketing strategy – in fact 69% (source: zednet) of small business owners currently use it.

Date: 2013-01-29


Analytic Tools to Improve Your Social Media Performance
Social media marketing is something that most businesses are using to promote their brand and raise awareness.

Date: 2013-01-14


Online Billing Made Easy? What a Fresh Idea!
With FreshBooks, your business is accessible everywhere, on your desktop, your smartphone, and your tablet. Hellooo cloud!

Date: 2013-01-11




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