7 Ways To Get Measurable ROI From Your Website
The
Web has begun to mature. As this happens, managers are
realizing that running a quality website is a very expensive
business. Here are 7 ways to assure a return on your web
site investment and make marketing online a profitable
venture for your company. These steps to successful internet
marketing may seem overwhelming on first glance.
http://www.webprobusiness.com/2004/1227.html
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12.27.04 |
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Own
Your Niche By Building A Niche Community
In
1997, David Steele was making the transition from a professional
therapist to relationship coach. Part of his strategy
was to become a center of influence and THE Relationship
Coach for his community.
http://www.webprobusiness.com/2004/1220.html
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12.20.04 |
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Business
Blogging - 5 Tips To Help You Break Through Writer’s Block
It's
inevitable. Everyone hits the wall. Whether you've been
blogging ten weeks, ten minutes, or ten months, eventually
you'll find yourself with absolutely nothing to say.
http://www.webprobusiness.com/2004/1216.html
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12.16.04 |
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Add
an Industrial-Strength Custom Search Engine to Your Website
Search
engine positioning tool and content injection technology.
SEO Doctor allows webmaster to inject content for the
search engines and change that content for each engine
for top search engine positioning.
http://www.webprobusiness.com/2004/1211.html
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12.11.04 |
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Use
Collaborative Approach - And Get Leveraged Earnings
By
helping others to grow their business you ensure growth
of your own business. I have seen this theory work even
while dealing with competitors. This confirms one of the
golden rules - you get what you give to others.
http://www.webprobusiness.com/2004/1209.html
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12.09.04 |
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Using
The Power Of Content Management Systems
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Can
Toll Free 800 Number Domains Pay Off?
Well
apparently not. Their website shows the actual numbers,
1-800-438-7424 for the marketing department of Resorts
Atlantic City. Those NUMBERS are nowhere near as memorable
as is the mnemonic device of letters representing those
numbers on the telephone keypad. It makes you wonder,
did the casino have bad luck (no pun intended) or receive
bad publicity for their 800-Get-Rich phone number?
http://www.webprobusiness.com/2004/1104.html
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11.04.04 |
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Wanna
Be A Big Fish?
Big Fish
Nation is an entrepreneurial program that
offers a structured approach to success and combines:
Business Development Teleclasses, One-on-one Professional
Coaching & National Media exposure for
you, the Big Fish!
http://www.webprobusiness.com/2004/1029.html
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10.29.04 |
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Why
Paid Inclusion Is Better Than PPC Advertising
This
is the problem with Pay Per Click (PPC) advertising, especially
with smaller named search engines. Many websites request
or even pay there visitors to search a specific search
engine and click on a result. This just sends advertisers
fake leads and causes problems for the advertisers that
paid for the keyword listing. Many PPC search engines
offer webmasters up to 80% of the bid price. For example,
let's say I pay 'Example Search Engine' $1 for the keyword
Viagra, they then pay webmasters $.80 per visitor they
send that searches and clicks on a bided search term.
You can see why PPC can be a problem.
http://www.webprobusiness.com/2004/1021.html
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10.21.04 |
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Brand
Building 201: Finding The Ideal Way
The
strongest and longest lasting brands branch off of an
existing category. Branching takes patience and time.
There are two speeds for launching a brand, each one with
its own pros and cons.
http://www.webprobusiness.com/2004/1014.html
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10.14.04 |
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3
Deadly Search Engine Marketing Sins
My
inbox this week provided glaring examples of three all
too common rookie search engine marketing mistakes. What
you could call three deadly search engine marketing sins.
http://www.webprobusiness.com/2004/0930.html
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09.30.04 |
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Manage
Link Partners In Easy-To-Use Workspace
SEO
Studio is a complete suite of link popularity building,
search engine optimization, and promotion software tools.
Discover how your competitors achieve high search engine
rankings by automatically finding their inbound link partners
on all of the major search engines: Google, MSN, AOL.
http://www.webprobusiness.com/2004/0924.html
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09.24.04 |
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Cascading
Style Sheet Editor
Style
Master is a cascading style sheet editor combining WYSIWYG
editors with hand coding tools. With Style Master and
CSS developers can efficiently and painlessly create compelling,
faster downloading, standards compliant pages, with improved
accessibility.
http://www.webprobusiness.com/2004/0910.html
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09.10.04 |
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About Us—Use This Section Of Your Website To Boost Your Sales!
Many websites have an "About Us" page. However, when you click on the "about us" button and reach some of these pages, often you do not learn much about who is behind the website. This is a pity, for you, but it is also a loss for the person who owns the website, for she has missed a chance to convince you why you should do business with her.
http://www.webprobusiness.com/2004/0909.html
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09.09.04 |
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Visual
Integration Design Environment
Visual
Integration Studio is a visual integration design environment
for extracting, transforming, and loading (ETL) data from
any data source to any data source using a simple drag
and drop, property based interface. Plus, you can code
any type of data transformation logic in standard Visual
Basic .NET!
http://www.webprobusiness.com/2004/0903.html
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09.03.04 |
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.com
Not Listed In Regional Yahoo? Don't Despair!
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Google
To Develop Mobile Phone Format
Although
mobile users have the capability to employ Google search,
the Mountain Valley company is preparing technology that
will be easier to use with mobile phone. Google's aim
is to make search and subsequent results easier to view
and use on cell phone monitors.
http://www.webprobusiness.com/2004/0615.html
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06.15.04 |
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Senate
Approves Bill Concerning Gmail Policies
A
bill authored by Senator Liz Figueroa (D-Ca) that limits
Gmail's ad placement procedures has been approved by the
Senate by a vote of 24-8. The bill questioned Google's
intention of placing contextual ads within incoming and
outgoing emails.
http://www.webprobusiness.com/2004/0601.html
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06.01.04 |
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Hewlett-Packard
Customers Showing "Brand Love"
Allison
Johnson is the Senior Vice President, Global Brand and
Communications for Hewlett-Packard and she delivered a
keynote address this morning on "The Changing Role of
Interactive in Global Marketing."
http://www.webprobusiness.com/2004/0525.html
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05.25.04 |
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IProspect
Releases Search User Attitudes Survey Findings
A
survey conducted by iProspect has found that search engine
click-through behavior can be predicted by gender, education
and other factors. Meaning that by knowing the characteristics
of your target audience you can improve and impact an
online marketing campaign.
http://www.webprobusiness.com/2004/0520.html
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05.20.04 |
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Intelliseek
Launches BlogPulse.com
Joining
Technorati and Daypop, Intelliseek has launched BlogPulse.com,
a search engine designed to seek out blogs. Intelliseek's
offering is designed to help users search the heavily
populated blog world.
http://www.webprobusiness.com/2004/0513.html
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05.13.04 |
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Search
Engine Users Find Natural Search Results Most Relevant
A
survey conducted by iProspect found that more than 60
percent of Yahoo users and over 72 percent of Google users
clicked on a natural search results when looking for the
most relevant listing for their query. Natural search
results are non-advertisement listings that are returned
when a keyword is queried.
http://www.webprobusiness.com/2004/0506.html
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05.06.04 |
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WebProBusiness
- Software Edition
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Yahoo
Improves Image Search
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Google
Responds To Jew Watch Controversy
Prominent
search engine Google has been embroiled in a controversy
surrounding search results for the keyword "Jew." As reported
in WPN, the search of the word "Jew" yielded a results
page with JewWatch.com as the number one listing.
http://www.webprobusiness.com/2004/0416.html
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04.16.04 |
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Don't
Lose Foreign Web Site Visitors With Brain-Dead Translation Services
For
some internet marketers it's become a cutting edge strategy
to offer multi lingual navigation and promo material on
their sites in the hope of expanding their client base.
While it is true that international users whose mother
tongue is anything but English are beginning to hit the
web in hefty numbers, catering to them in their own linguistic
format is an art in itself which doesn't lend itself to
the cheap and easy "no brainer" pseudo solutions currently
being hawked on the net. If you offer them one of those,
chances are you'll fend them off forever. Count it as
a well-meaning blunder as much as you will, fact is these
clients-to-be can be quite relentless if you convey the
impression that you couldn't care less about offering
first class services. Don't forget that very many people
actually love their mother tongue and don't enjoy seeing
it massacred.
http://www.webprobusiness.com/2004/0408.html
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04.08.04 |
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If
Your Website Isn't Your Best Sales Representative, Fire It And
Get A Better One.
To
many of your potential customers, your website will provide
the most concrete representation they have of your company.
Very few will come to your front door. Others may see
one of your ads in the Yellow Pages or may have heard
from a colleague that your company may be a suitable supplier.
Following this, they may call your switchboard, and from
that may get some impression of your company.
http://www.webprobusiness.com/2004/0325.html
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03.25.04 |
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The
secrets to a successful ecommerce business
Don't
know anything about making money on the Internet? Want
to start your own business without leaving your current
job? We can help! Simply create your new account.
http://www.webprobusiness.com/2004/0324.html
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03.24.04 |
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A
Few Good Clients
Many
of the business owners I speak with are looking for a
relatively small number of new clients. It isn't that
they're not ambitious, it's just the size of their businesses
doesn't warrant a larger objective. Typically they own
service-based businesses with an annual turnover counted
in the millions of dollars, not hundreds of millions.
http://www.webprobusiness.com/2004/0318.html
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03.18.04 |
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Differentiating
Yourself From The Competition
It’s
getting harder and harder to differentiate yourself from
the competition these days. Especially when your competition
is global, offer additional value through their stellar
service, and look and sound similarly wonderful to your
offering. Not to mention that the new buzz words - ‘adding
value’ and ‘trusted advisor’ – are universal, making it
even harder to distinguish what you bring to the party
as being superior.
http://www.webprobusiness.com/2004/0311.html
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03.11.04 |
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Ending
the Google Confusion
Search
Engine Watch editor Danny Sullivan's Keynote speech yesterday
was entitled "Search Wars."
The Death Star in the Search Wars was none other than
the reigning search champion Google, with the Rebel Forces
of Yahoo and other engines now entering the scene.
http://www.webprobusiness.com/2004/0304.html
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03.04.04 |
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Why
Google Is Such A Great Brand
Google
has clarity and focus. Google knows that great brands
serve a purpose. They are useful. Google genuinely believes
in the motto: the searcher is king. It demonstrates that
you can put the customer first and make a profit. Google
keeps it simple and wins.
What do you think of the following heading?
http://www.webprobusiness.com/2004/0219.html
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02.19.04 |
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The
Four Seasons Of Publicity - Building An All-Year Publicity Machine
If
you're like most publicity seekers, you probably think
one project at a time. You've got a new product coming
out in April, so you send out a release in March. You've
hired a new executive, you'll put out a release when she's
on board, etc.
http://www.webprobusiness.com/2004/0212.html
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02.12.04 |
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Assessing
The People Factor: Do We Really Know What's Going On In Our
Companies?
Boards
and ‘C’ level executives are accountable for policies,
people, and practices within their organizations. But
how can they take responsibility for people, systems,
and initiatives that are managed by people several reporting
levels down – who may not, themselves, know what’s going
on?
http://www.webprobusiness.com/2004/0115.html
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01.15.04 |
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Usability
Myths Need Reality Checks
Not
so very long ago, it was agreed that five to eight users
was enough for a good usability test. Somehow, this idea
achieved mythic status. We believed it. We preached it
to everyone who would listen. It survived in areas where
it had been disproved, and was introduced into new situations
where it didn't even apply.
http://www.webprobusiness.com/2004/0113.html
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01.13.04 |
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