E. Ecommerce

Newsletter Archive: 2003
Searching For Renewed Growth
Sometimes you have to take a step back before you move forward. Being in the high-tech industry, we’ve all experienced this. When the market slowed down, we all had to take a step back and readjust. Now, many of us are ready to move forward into growth mode. As we move into renewed growth, we face a new reality in the high-tech world, and especially in the enterprise software market.

Search Guru Danny Sullivan Talks Google
Are You Addicted to Google? Go ahead, admit it. You're an addict, too. This morning at the Search Engine Strategies Conference in Chicago, Danny Sullivan gave a Keynote speech titled "Google Anonymous" -- the joke is many people seem to be addicted to Google. Danny is considered one of the most prominent search engine marketing experts in the world. He offered a step-by-step process to help people overcome this "addiction."

Creating Effective Online Communities
Derek has worked on community features for Netscape, Nike, and Sony, along with creating the community sites, {fray}, Kvetch!, and SF Stories. Christine Perfetti, a consultant at User Interface Engineering, recently talked with Derek about his experience. Here is what he had to say about creating effective online communities:

Unlimited Reservationless Conferencing Calling
One Rate Conferencing offers you the convenience of reservationless conferencing and the economics of 24/7 unlimited calling.

New Tools to Improve Pay Per Click Performance
If you're not on board with Kanoodle.com, you're missing out on millions of consumers. Believe it or not, there are searches happening on engines other than Yahoo!™ and MSN™. Actually, billions of searches - to be more on the money.

Organic SEO: Patience For Long Term Ranking Results
When does long term SEO show ranking results? It takes time for optimization to produce targeted traffic to your website. Organic SEO requires time to take effect, just as it takes time for your web pages to start showing up in the search engine results.

Forget High Rank: Optimize For User Queries
I am constantly amazed by the search engine optimization (SEO) dialog that centers on page content. Statements like, “I want my page to come up first on the search engine” or “My page is first on Google” are signs that the person just does not understand the challenge. Search engine results start not with the page but with the user query, and that is what we have to understand and manage in order to develop a customer-centric Web strategy.

Information Architecture: Gut Instinct Design
When people come to your website they have a mental map of how their 'ideal' webpage should be. They expect to see certain things in certain places. They expect to read certain killer words in your classification and content. The more you meet their mental map, the more successful your website will be.

4th Quarter Strategies For Web Marketers
It’s that time of year again -- time to get serious and make final decisions about 2004 online and offline marketing budgets, time to update the business plan, and time to dig up that allusive research that we all use to justify long-term decision making. Here are some figures and predicted trends from recent online-marketing studies, which are worth keeping in mind when developing 2004 proposals and internal marketing plans.

Websites Require Flexible Not Fixed Design
A website needs to be flexible. It needs to be able to change as the organization changes. The more change within the organization the more flexible the website needs to be. Too many websites are still being designed from a print perspective; as if they were some once-off brochure.

How to Get Your Money's Worth When Buying Traffic
If you're just beginning to try your hand with the pay-per-click engines, one thing you need to know is the importance of setting up tracking URL’s so you're better able to track click-throughs and sales.

Site Design: Think The Way Your Customer Thinks
One of the biggest challenges an organization faces is to stop thinking it's the center of the universe. Customers think that they are the center of the universe. Customers come to your website to get their needs fulfilled. They will only think you are great if you meet their needs in an efficient and cost-effective manner.

The Lifecycle Of Large Websites
If you're part of a large organization, your website will probably have been started by a small group of evangelists. It will have grown in a very ad hoc manner. Gradually, senior management will have become more involved. Finally, the website will have been viewed as just another business tool, and managed as such.

How to Get People to Your Site
I just launched a website, and I am having difficulty getting people to this site. I was wondering if you guys have any suggestions on how to help me with it.

The site is at http://www.adposter.net

Ethics Foundations for Business
With all the recent headlines about company misconduct and ethics violations has come a significant, and long overdue, increase in the consideration of ethics among businesses. As a result of the recent bad press about lawsuits against companies’ “behaving badly”, there has been a rapid, almost frantic scramble among many large corporations to set themselves apart from the “wrong-doers” in the business world.

Email Marketing: Simple, Low-Cost Steps
iBuilder enables you to collect information from your web site visitors, customers or prospects, market to them intelligently and measure your results quickly. All of this at an affordable price.

Blogging For Business
There’s something going on out there called Blogging and if you haven’t looked at it as a potential marketing tool for your business, now’s the time. Blogging is the practice of writing personalized, heartfelt (to varying degrees) content and publishing it on the Internet for the world to read.

The Art Of Customer Profitability Analysis
Without a doubt customer-profitability analysis is a hot topic -- especially for companies that embrace customer relationship ideas, because without it interpretations of CRM failures or successes are mere speculation.

Free HP Color Planning Kit
The HP Business Inkjet 3000 printer series offers astonishing draft color print speeds of up to 18 pages-per-minute and 8 color pages-per-minute in normal print mode.

Building a Partnering Measurement System
Sitting in Perry's Los Angeles office was a humbling experience. The mahogany walls, teak boardroom table and leather-bound engineering manuals made me feel like I was on a Hollywood movie set. But I felt right at home when I walked up to the white board and started doing the math. Marker in hand, I asked Perry a series of questions aimed at quantifying the cost of the delays in the Smith project.

Content Management: Critical Skill Of The Modern Manager
The Internet has changed how organizations manage. Historically, management was focused on 'walking and talking.' Today, 'reading and writing' are becoming more and more central. This trend is reinforced by a recent META Group study, which found that 80 percent of business people choose email as their primary communication tool.

Using Benchmarking Metrics To Uncover Best Practices
For companies, embracing change means seeking out and adopting best practices. Benchmarking--the research and analysis of quantitative, empirical data--is a way to isolate weaknesses and strengths and to make connections between best practices and performances. Once these connections have been made, determining which practices are appropriate for an organization to adopt becomes a competitive imperative.

Why Your Sales Force Hates Your CRM Solution
The roots of this dissention lie in the cross purposes of service and sales functions. They have different goals and objectives in achieving their primary missions. Service departments exist to provide answers to a customer: to solve his/her problems as expeditiously as possible. Service departments essentially take the drama out of a scenario by providing all the answers to the customer. There is no build up to a decision point.

Setup your online store; Cheap, Quick, & Easy
START SELLING ONLINE TODAY! Their feature-packed Complete E-Solution has everything you need to start processing credit cards online.

WebProBusiness - Special Software Edition
Today's Featured Software: ezTrackz Online Ad Tracking, AirBackup Desktop Backup, Cyber-Defender 2003, DynIP Client 4.22, IDpack Plus Badge Printing, & more!

Surviving Corporate Cost Reductions
Consider ROI, but it may not be the prime reason for the change. Besides in crises situations things are changing very fast and it may not the primary consideration. Things like booking orders or collecting money faster may prove to be more critical to the company’s survival.

Working Well With Your Search Engine Optimization Firm
The SEO industry is growing out of its adolescence into the realm of mainstream credibility. After surviving the infancy and adolescence of the industry, search engine optimization and placement is just being recognized as the essential element that can make or break an online business' bottom line. A successful SEO enriched marketing campaign will require a few simple but crucial elements: timing, organization and commitment. There are several search engine placement strategies to choose from. This SEO plan focuses on achieving traditional search engine placements and does not address pay-per-click advertising.

Is Your Website Convenient?
A fundamental promise of the Web is convenience. Why get in your car when you can sit at your computer? A fundamental building block of the business case for a website is self-service. By automating certain processes, costs are reduced, and the customer gets faster, cheaper service. Is your website fast, cheap and convenient?

How To Encourage Your Team's Ideas At Meetings
You're at a meeting with key staff. You want some new ideas to address the topic. Looking around at this group of creative, ambitious, bright people, you say, "Let's get some fresh ideas on this. Who's got something?" Suddenly,you feel like the high-school teacher who has asked a question about the homework no one did. People find their notepads fascinating, others fumble in their briefcases muttering things no one can hear, still others stare into space seeming lost in thought. No one is looking at you.

Business Modelling: Know Your Model, Grow Your Profits
Put three business people in a room and ask then the question “What is a business model?” and you will get at least four replies – none of which may be correct! The usual picture that comes to the minds of business people, consultants and analysts when they hear the term “business model” is what might be called a “financial class” of business model

Employee Turnover is Detrimental to Profitability
A telecommunications company recently calculated the cost in replacing an operator. After considering the exit interview, administrative activities, replacement and training costs of education, and coaching, the cost exceeded $6K. In addition, there were indirect costs associated with employee turnover including increased workloads and strains as coworkers pick up the slack until new employees are hired and trained...

Winning With Paid Listings
You’ve tried other paid listing programs with other search engines, but you may have overlooked ah-ha. It’s a smaller search engine that still offers significant traffic. Combined with quality services and winning customer service, it’s definitely a worthwhile destination for a slice of your SEO budget.

Previous Year | Article Archive | Submit Article | Advertising Information | About Us | Contact