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Searching For Renewed Growth
Sometimes you have to take a step back before you move forward. Being in the high-tech industry, we’ve all experienced this. When the market slowed down, we all had to take a step back and readjust. Now, many of us are ready to move forward into growth mode. As we move into renewed growth, we face a new reality in the high-tech world, and especially in the enterprise software market.
http://www.webprobusiness.com/2003/1218.html
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12.18.03 |
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Search
Guru Danny Sullivan Talks Google
Are
You Addicted to Google? Go ahead, admit it. You're an
addict, too. This morning at the Search Engine Strategies
Conference in Chicago, Danny Sullivan gave a Keynote speech
titled "Google Anonymous" -- the joke is many people seem
to be addicted to Google. Danny is considered one of the
most prominent search engine marketing experts in the
world. He offered a step-by-step process to help people
overcome this "addiction."
http://www.webprobusiness.com/2003/1210.html
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12.10.03 |
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Creating
Effective Online Communities
Derek
has worked on community features for Netscape, Nike, and
Sony, along with creating the community sites, {fray},
Kvetch!, and SF Stories. Christine Perfetti, a consultant
at User Interface Engineering, recently talked with Derek
about his experience. Here is what he had to say about
creating effective online communities:
http://www.webprobusiness.com/2003/1204.html
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12.04.03 |
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Unlimited
Reservationless Conferencing Calling
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New
Tools to Improve Pay Per Click Performance
If
you're not on board with Kanoodle.com, you're missing
out on millions of consumers. Believe it or not, there
are searches happening on engines other than Yahoo!™ and
MSN™. Actually, billions of searches - to be more on the
money.
http://www.webprobusiness.com/2003/1126.html
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11.26.03 |
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Organic
SEO: Patience For Long Term Ranking Results
When
does long term SEO show ranking results? It takes time
for optimization to produce targeted traffic to your website.
Organic SEO requires time to take effect, just as it takes
time for your web pages to start showing up in the search
engine results.
http://www.webprobusiness.com/2003/1120.html
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11.20.03 |
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Forget
High Rank: Optimize For User Queries
I
am constantly amazed by the search engine optimization
(SEO) dialog that centers on page content. Statements
like, “I want my page to come up first on the search engine”
or “My page is first on Google” are signs that the person
just does not understand the challenge. Search engine
results start not with the page but with the user query,
and that is what we have to understand and manage in order
to develop a customer-centric Web strategy.
http://www.webprobusiness.com/2003/1105.html
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11.05.03 |
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Information
Architecture: Gut Instinct Design
When
people come to your website they have a mental map of
how their 'ideal' webpage should be. They expect to see
certain things in certain places. They expect to read
certain killer words in your classification and content.
The more you meet their mental map, the more successful
your website will be.
http://www.webprobusiness.com/2003/1104.html
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11.04.03 |
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4th
Quarter Strategies For Web Marketers
It’s
that time of year again -- time to get serious and make
final decisions about 2004 online and offline marketing
budgets, time to update the business plan, and time to
dig up that allusive research that we all use to justify
long-term decision making. Here are some figures and predicted
trends from recent online-marketing studies, which are
worth keeping in mind when developing 2004 proposals and
internal marketing plans.
http://www.webprobusiness.com/2003/1016.html
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10.16.03 |
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Websites
Require Flexible Not Fixed Design
A
website needs to be flexible. It needs to be able to change
as the organization changes. The more change within the
organization the more flexible the website needs to be.
Too many websites are still being designed from a print
perspective; as if they were some once-off brochure.
http://www.webprobusiness.com/2003/1002.html
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10.02.03 |
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How
to Get Your Money's Worth When Buying Traffic
If
you're just beginning to try your hand with the pay-per-click
engines, one thing you need to know is the importance
of setting up tracking URL’s so you're better able
to track click-throughs and sales.
http://www.webprobusiness.com/2003/0911.html
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09.11.03 |
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Site
Design: Think The Way Your Customer Thinks
One
of the biggest challenges an organization faces is to
stop thinking it's the center of the universe. Customers
think that they are the center of the universe. Customers
come to your website to get their needs fulfilled. They
will only think you are great if you meet their needs
in an efficient and cost-effective manner.
http://www.webprobusiness.com/2003/0908.html
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09.08.03 |
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The
Lifecycle Of Large Websites
If
you're part of a large organization, your website will
probably have been started by a small group of evangelists.
It will have grown in a very ad hoc manner. Gradually,
senior management will have become more involved. Finally,
the website will have been viewed as just another business
tool, and managed as such.
http://www.webprobusiness.com/2003/0904.html
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09.04.03 |
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How
to Get People to Your Site
I just
launched a website, and I am having difficulty getting people to this site. I
was wondering if you guys have any suggestions on how to help me with it.
The site is at http://www.adposter.net
http://www.webprobusiness.com/2003/0823.html
|
08.23.03 |
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Ethics
Foundations for Business
With all
the recent headlines about company misconduct and ethics violations has come a
significant, and long overdue, increase in the consideration of ethics among businesses.
As a result of the recent bad press about lawsuits against companies’ “behaving
badly”, there has been a rapid, almost frantic scramble among many large corporations
to set themselves apart from the “wrong-doers” in the business world.
http://www.webprobusiness.com/2003/0820.html
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08.20.03 |
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Email
Marketing: Simple, Low-Cost Steps
iBuilder
enables you to collect information from your web site visitors, customers or prospects,
market to them intelligently and measure your results quickly. All of this at
an affordable price.
http://www.webprobusiness.com/2003/0812.html
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08.12.03 |
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Blogging
For Business
There’s
something going on out there called Blogging and if you haven’t looked at it as
a potential marketing tool for your business, now’s the time. Blogging is the
practice of writing personalized, heartfelt (to varying degrees) content and publishing
it on the Internet for the world to read.
http://www.webprobusiness.com/2003/0811.html
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08.11.03 |
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The
Art Of Customer Profitability Analysis
Without
a doubt customer-profitability analysis is a hot topic -- especially for companies
that embrace customer relationship ideas, because without it interpretations of
CRM failures or successes are mere speculation.
http://www.webprobusiness.com/2003/0730.html
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07.30.03 |
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Free
HP Color Planning Kit
The HP
Business Inkjet 3000 printer series offers astonishing draft color print speeds
of up to 18 pages-per-minute and 8 color pages-per-minute in normal print mode.
http://www.webprobusiness.com/2003/0721.html
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07.21.03 |
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Building
a Partnering Measurement System
Sitting
in Perry's Los Angeles office was a humbling experience. The mahogany walls, teak
boardroom table and leather-bound engineering manuals made me feel like I was
on a Hollywood movie set. But I felt right at home when I walked up to the white
board and started doing the math. Marker in hand, I asked Perry a series of questions
aimed at quantifying the cost of the delays in the Smith project.
http://www.webprobusiness.com/2003/0717.html
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07.17.03 |
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Content
Management: Critical Skill Of The Modern Manager
The Internet
has changed how organizations manage. Historically, management was focused on
'walking and talking.' Today, 'reading and writing' are becoming more and more
central. This trend is reinforced by a recent META Group study, which found that
80 percent of business people choose email as their primary communication tool.
http://www.webprobusiness.com/2003/0709.html
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07.09.03 |
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Using
Benchmarking Metrics To Uncover Best Practices
For companies,
embracing change means seeking out and adopting best practices. Benchmarking--the
research and analysis of quantitative, empirical data--is a way to isolate weaknesses
and strengths and to make connections between best practices and performances.
Once these connections have been made, determining which practices are appropriate
for an organization to adopt becomes a competitive imperative.
http://www.webprobusiness.com/2003/0703.html
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07.03.03 |
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Why
Your Sales Force Hates Your CRM Solution
The roots
of this dissention lie in the cross purposes of service and sales functions. They
have different goals and objectives in achieving their primary missions. Service
departments exist to provide answers to a customer: to solve his/her problems
as expeditiously as possible. Service departments essentially take the drama out
of a scenario by providing all the answers to the customer. There is no build
up to a decision point.
http://www.webprobusiness.com/2003/0611.html
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06.11.03 |
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Setup
your online store; Cheap, Quick, & Easy
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WebProBusiness
- Special Software Edition
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Surviving
Corporate Cost Reductions
Consider
ROI, but it may not be the prime reason for the change. Besides in crises situations
things are changing very fast and it may not the primary consideration. Things
like booking orders or collecting money faster may prove to be more critical to
the company’s survival.
http://www.webprobusiness.com/2003/0512.html
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05.12.03 |
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Working
Well With Your Search Engine Optimization Firm
The SEO
industry is growing out of its adolescence into the realm of mainstream credibility.
After surviving the infancy and adolescence of the industry, search engine optimization
and placement is just being recognized as the essential element that can make
or break an online business' bottom line. A successful SEO enriched marketing
campaign will require a few simple but crucial elements: timing, organization
and commitment. There are several search engine placement strategies to choose
from. This SEO plan focuses on achieving traditional search engine placements
and does not address pay-per-click advertising.
http://www.webprobusiness.com/2003/0508.html
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05.08.03 |
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Is
Your Website Convenient?
A fundamental
promise of the Web is convenience. Why get in your car when you can sit at your
computer? A fundamental building block of the business case for a website is self-service.
By automating certain processes, costs are reduced, and the customer gets faster,
cheaper service. Is your website fast, cheap and convenient?
http://www.webprobusiness.com/2003/0421.html
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04.21.03 |
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How
To Encourage Your Team's Ideas At Meetings
You're
at a meeting with key staff. You want some new ideas to address the topic. Looking
around at this group of creative, ambitious, bright people, you say, "Let's get
some fresh ideas on this. Who's got something?" Suddenly,you feel like the high-school
teacher who has asked a question about the homework no one did. People find their
notepads fascinating, others fumble in their briefcases muttering things no one
can hear, still others stare into space seeming lost in thought. No one is looking
at you.
http://www.webprobusiness.com/2003/0415.html
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04.15.03 |
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Business
Modelling: Know Your Model, Grow Your Profits
Put three
business people in a room and ask then the question “What is a business model?”
and you will get at least four replies – none of which may be correct! The usual
picture that comes to the minds of business people, consultants and analysts when
they hear the term “business model” is what might be called a “financial class”
of business model
http://www.webprobusiness.com/2003/0402.html
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04.02.03 |
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Employee
Turnover is Detrimental to Profitability
A telecommunications
company recently calculated the cost in replacing an operator. After considering
the exit interview, administrative activities, replacement and training costs
of education, and coaching, the cost exceeded $6K. In addition, there were indirect
costs associated with employee turnover including increased workloads and strains
as coworkers pick up the slack until new employees are hired and trained...
http://www.webprobusiness.com/2003/0213.html
|
02.13.03 |
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Winning
With Paid Listings
You’ve
tried other paid listing programs with other search engines, but you may have
overlooked ah-ha. It’s a smaller search engine that still offers significant traffic.
Combined with quality services and winning customer service, it’s definitely a
worthwhile destination for a slice of your SEO budget.
http://www.webprobusiness.com/2003/0204.html
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02.04.03 |
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