[2004-02-27] Differentiating Yourself From the Competition
It's getting harder and harder to differentiate yourself from the competition these days. Especially when your competition is global, offer additional value through their stellar service, and look and sound similarly wonderful to your offering. Not to mention that the new buzz words - ‘adding value' and ‘trusted advisor' - are universal, making it even harder to distinguish what you bring to the party as being superior.
[2004-02-25] Building a Brand Online
Customers don't necessarily recognize the differences between channels, noted Travelocity CEO and President Michelle Peluso.
[2004-02-23] If Your Website Isn't Your Best Sales Representative, Fire It And Get A Better One.
To many of your potential customers, your website will provide the most concrete representation they have of your company. Very few will come to your front door. Others may see one of your ads in the Yellow Pages or may have heard from a colleague that your company may be a suitable supplier. Following this, they may call your switchboard, and from that may get some impression of your company. For whatever reason, the potential customer wants to hear more. How will your company handle such valuable opportunities?
[2004-02-23] With Only ONE Website, Is Your Company Really Customer-centric?
A website is now a necessary proof of credibility for any company. It must be visible so that potential customers can find it on the Internet. When they find it, it should easily provide the information they need to confirm the company as a potential supplier.
[2004-02-23] Oceana Fights Back Against Google Ban
Google, one of the Internet's leading information portals, has silenced two advertisements placed by Oceana, a company trying to save our world's oceans.
[2004-02-23] Google Still Rules as Search Evolves
39 percent of Americans used a search engine during January 2004, reports Nielsen/NetRatings, the global standard for Internet audience measurement.
[2004-02-20] Event Turns Spotlight on Blogging, RSS
This week's DEMO 2004 conference, the world's launchpad for emerging technology, shined a spotlight on RSS and Blogging products.
[2004-02-18] Study: There is Hope for Email Newsletters
A study by Neilsen Norman Group (NNG), which was co-founded by usability expert Jakob Nielsen, has shown that many email newsletter subscribers are beginning to understand the difference between their newsletter subscriptions and unsolicited email known as spam.
[2004-02-17] Google Announces 6 Billion Item Index
Google, the search engine named after the mathematical term for a very large number ("googol"), announced today that it has expanded its index to include 6 billion items.
[2004-02-13] Will Google Survive?
Back in the ‘90s, when the Internet was a new and virtually (pun-intended) unexplored frontier, four names dominated the world of search: Yahoo, Intomi, Excite, and AltaVista.
[2004-02-12] Why Google is Such a Great Brand
Google has clarity and focus. Google knows that great brands serve a purpose. They are useful. Google genuinely believes in the motto: the searcher is king. It demonstrates that you can put the customer first and make a profit. Google keeps it simple and wins.
[2004-02-11] VeriSign to Digitally ID Children
Today, VeriSign plans to unveil a program that would offer digital identities to children. VeriSign already plays a huge role on the Internet as it is the leading provider of infrastructure services and is responsible for managing the dot-com and dot-net domains. The California-based company has also recently been a source of controversy due to recent criticism of its "Site Finder" search service, which makes money off online users' typing mistakes.
[2004-02-11] Forrester: Google Worth Far Less Than Speculated
Forrester has shot down recent speculations that rumors of Google's unconfirmed IPO will raise the company's value to over $15 billion.
[2004-02-11] The Local Search Update
Duncan Parry recently examined the development of local search and its likely impact on PPC advertisers. Now he looks at recent developments in local search.
[2004-02-10] FindWhat.com to Merge with eSpotting
After over a year of discussion and delays that stretched anticipation for months, FindWhat.com, a leader in performance-driven marketing, has finally signed an amended merger agreement with eSpotting Media Inc., which was voted "Best European Paid Placement Service" by Search Engine Watch Awards.
[2004-02-10] The Four Seasons of Publicity - Building an All-Year Publicity Machine
If you're like most publicity seekers, you probably think one project at a time. You've got a new product coming out in April, so you send out a release in March. You've hired a new executive, you'll put out a release when she's on board, etc.