[2003-12-30] Usability Myths Need Reality Checks
Not so very long ago, it was agreed that five to eight users was enough for a good usability test. Somehow, this idea achieved mythic status. We believed it. We preached it to everyone who would listen. It survived in areas where it had been disproved, and was introduced into new situations where it didn't even apply.
[2003-12-15] Looking For Renewed Growth
Sometimes you have to take a step back before you move forward. Being in the high-tech industry, we've all experienced this. When the market slowed down, we all had to take a step back and readjust. Now, many of us are ready to move forward into growth mode. As we move into renewed growth, we face a new reality in the high-tech world, and especially in the enterprise software market.
[2003-12-09] Why I Don't Want a #1 Pay-Per-Click Search Engine Listing
Pay-per-click search engines are backward.
- Your site is listed in the search results according to pertinent keywords and key phrases, but those have nothing to do with the rank or position of your listing.
[2003-12-01] What do Your Customers Want you to do?
It's usually early in the year that you see an abundance of "new year resolution" suggestions, tips, advice and counselling offers.

