[2003-07-24] Building Relationships...Priceless!
There are many things you can and will do along the way to building your practice, but few things will have the impact on your practice as that of building your patient relationships.
[2003-07-24] Common Sense Advice for Search Engine Optimization
Most web surfers start their sessions at a search engine or a web directory. There are a number of different methods you can use to capture their traffic and drive it to your site:
[2003-07-21] Discussing vs. Sending Price
In addition to connecting price to value, to help you justify your pricing there are a few more guidelines to follow when it comes to positioning pricing: don't just send it, consider how you position it.
[2003-07-18] 5 key questions (You've been dying) to ask about business blogs
By now you've heard about blogs or Weblogs. They're the next new thing. They're cool. The blogosphere (the community of active bloggers) has grown from a dozen or so Weblogs in 1999 to an estimated half million today.
[2003-07-15] The Chief Marketing Scarecrow
When I was a little boy, my great-grandfather had a scarecrow in his garden. I often wondered if the scarecrow ever really fooled anyone or anything that came near it. According to my great-grandfather, it worked on those creatures that were easily scared, fooled or didn't know better. Today, I have come to think of certain executive marketing officers in this manner: If they put up a strong front, no one will question what they are doing or why they are doing it.
[2003-07-15] Building a Partnering Measurement System
Sitting in Perry's Los Angeles office was a humbling experience. The mahogany walls, teak boardroom table and leather-bound engineering manuals made me feel like I was on a Hollywood movie set. But I felt right at home when I walked up to the white board and started doing the math. Marker in hand, I asked Perry a series of questions aimed at quantifying the cost of the delays in the Smith project.
[2003-07-11] How to Select Better Sales People
If you're looking for good salespeople, and particularly if you're trying to qualify candidates by phone, there's an emotional intelligence protocol you can use to better qualify them and save yourself time and money.
[2003-07-11] An Effective Title For Your Next Proposal
It may seem trivial to tell you to choose a good title for your next written work, but the importance of this task should not be underestimated.
[2003-07-09] Creating CRM-Based Budgeting And Forecasting Models
Budgeting-forecasting models are key diagnostic tools for management to decipher how changes in policies and decisions impact financial performance. Finance typically maintains these models, as their format is attuned to existing accounting systems and data. This natural fit makes it a well-established process that is used in all organizations that plan and evaluate performance via individual product/service categories. In a CRM environment this process disintegrates. The assumptions and relationships on which conventional financial data sources and analytical methods are built become inadequate, because CRM requires a systems perspective instead of a component perspective.
[2003-07-09] The Art of Customer Profitability Analysis
Without a doubt customer-profitability analysis is a hot topic -- especially for companies that embrace customer relationship ideas, because without it interpretations of CRM failures or successes are mere speculation.
[2003-07-07] Start Measuring The Cost And Value Of Your Content
Frederick W. Taylor, in his book, The Principles of Scientific Management (1911), wrote about how waste in activity was a greater problem than material waste. He wrote about planning, organizing, training, management and measurement, as ways to address the problem. Today, we require a new form of Taylorism; one that addresses efficiency in content publishing.
[2003-07-03] Content Management: Critical Skill Of The Modern Manager
The Internet has changed how organizations manage. Historically, management was focused on 'walking and talking.' Today, 'reading and writing' are becoming more and more central. This trend is reinforced by a recent META Group study, which found that 80 percent of business people choose email as their primary communication tool.
[2003-07-03] Web Team Roles And Responsibilities Are Changing
A major shift is occurring in relation to who is in charge of the Web. Previously, responsibility tended to be with IT. Occasionally, marketing was in charge. Today, the website, particularly the intranet, is the responsibility of the communications department. This is as it should be.
[2003-07-02] Identity Federation: The Backbone of On Demand
When we understand that the key principle of On Demand is 'straight through processing', where business processes can execute in their entirety across multiple systems in multiple companies instanteously, in 'real-time', we can clearly see that the keystone to On Demand is Identity Federation. It provides the platform to achieve this through engendering a singular semantic architecture that can be used to consistently describe and therefore integrate workflow.
[2003-07-01] Using Benchmarking Metrics to Uncover Best Practices
For companies, embracing change means seeking out and adopting best practices. Benchmarking--the research and analysis of quantitative, empirical data--is a way to isolate weaknesses and strengths and to make connections between best practices and performances. Once these connections have been made, determining which practices are appropriate for an organization to adopt becomes a competitive imperative.