[2003-06-23] European Union continues to gum up U.S. trademarks
To compete effectively in global markets, American exporters need trademark protection everywhere they do business. But the European Union is arbitrarily denying U.S. companies the trademark rights they've earned, and the time has come for diplomatic intervention.
[2003-06-16] Knowledge Management Is a Key CRM Driver
Although more than two thirds of successful CRM programs will have integrated advanced knowledge management (KM) practices in their CRM processes by 2005, Gartner analysts say there is still confusion about what KM is and what it can do for CRM.
[2003-06-13] Prospecting: Getting through Voice Mail
Reaching a prospect is no easy feat. One salesperson experienced a voice mail obstacle that was more daunting for him than most. Here is the voice mail message: "If you are calling to sell me X, don't hold your breath for a return call."
[2003-06-12] Business Relations: Working With The Graphics Department
The days of bland business documents are over. Well, at least as far as design. Graphics departments - also known as presentation resources - are common in businesses across America. This merging of business and creativity isn't always smooth. As a part-time graphics specialist, I often witness bad client to personnel relations.
[2003-06-11] Why Your Sales Force Hates Your CRM Solution
Most executives have taken up the mantra that automated CRM systems are a panacea to solving a company's service ills. So, why does the sales force hate the CRM solution so bitterly? If you haven't heard any complaints from your sales force, then you may not be getting honest feedback (or maybe you're not listening very hard). But you say, "The sales team and customer service both serve the customer - why should sales care about the CRM solution?" The answer is easy. CRM actually impacts the sales team solidly, and you should not only realize its impact but also consider ways to use it to assist your sales team.
[2003-06-09] Can Emotional Intelligence Help Your Business with Risk Management?
According to jury behavior studies, yes. Jurors (who are usually also employees) expect emotionally intelligent behavior from companies.
[2003-06-02] Content Management: Seeking The Silver Bullet
There is no silver bullet that will solve your web content problem. There is no magical formula, no sleek software, that will take away the pain of badly written, badly organized content. Creating quality content that is well organized requires a lot of training, skill and hard work.