[2003-05-30] 11 Ways to Maximize Your Agency’s Value
You've gone through a long, time-consuming search to find the right agency. You invested hours in talking to colleagues in other companies, pouring through credentials, interviewing agency principals, weighing proposals and chemistry.
[2003-05-29] Change Now, Change Later
Why do corporate image and Name Identities die a slow death?
[2003-05-29] How To Hire A Marketing Professional
Resumes are good at revealing quantity but not quality of work. Unless you put a candidate on probation, it's difficult to assess his qualifications except through interviews and reference checks.
[2003-05-28] What Web Developers Can Learn from Retailers
Want to learn how to improve your company web site? Then let's take a trip to the mall. Most web sites are still designed and developed by IT professionals. Some of the most accepted rules of the road for site design still reflect an IT mindset.
[2003-05-27] Build Your Permission Marketing Database
Hi Eran: You mention "target customer permissions" in your article and I'm just trying to understand this concept. Here's an example: I buy my target lists from companies and use them to conduct direct marketing. (Large AS/400 companies). Now, gathering customer permissions - is this the ability to obtain information about a direst mail respondent and to now add them to my marketing contact 'mix'? - Do I need permission to add them to the mix?
[2003-05-23] The Quiet Death of the Major Re-Launch
"It seems like a such a huge undertaking," the Senior VP of Marketing told me. "Frankly, we're terrified we're going to make things worse than they already are." The VP was sitting at the conference table with her senior staff. They'd been discussing the state of the web site and their desire to completely redesign it.
[2003-05-22] Usability and Cost Savings while Designing an Intranet
This article discusses the value of design in the development of an intranet and how it can create cost savings not only in it's development, but in the future as company employees leverage the system to save time.
[2003-05-21] Assembly-Line Marketing
Marketing and production go hand-in-hand. One cannot exist without the other. These assets are worth more combined than separated. Yet, companies struggle to make the two function together, often planning more marketing campaigns than they can produce.
[2003-05-19] Introducing Partner Relationship Management (PRM)
In this difficult economy, companies are looking for tools that can help them retain the loyalty -- and business -- of their customers. Customer Relationship Management (CRM) is one such tool that's received a lot of attention lately.
[2003-05-14] Haven't You Waited Long Enough for Your Money?
Business-to-business debt collecting is a different ball game compared to collecting from an individual debtor. Once things have gotten to the point where a business debtor has owed you for quite awhile, it's perfectly OK to take the gloves off - to go all out to get your money. After all, things are now at the point where you wouldn't accept an order from that outfit anyway so there's nothing more to lose!
[2003-05-12] Building Lists (As Quickly As Possible)
Hi Michael: I'm trying to figure out the best way to build a list as quickly as possible. I could purchase an "opt-in" email list and send them a newsletter -- I have recently positioned my pages for SEO and I could do a PPC campaign (I've already tried and it's luke warm). I thought I'd check with you and see what your thoughts might be.
[2003-05-01] Keep 'Em If You Got 'Em: 3 Ways To Build Customer Loyalty
The most valuable, sustainable, defensible asset that any professional service business has is its existing relationships. Everything else (everything else) about you and the way you do business can be copied almost overnight by a competitor.