[2002-04-18] Prepare Yourself to Accept Credit Cards
When it comes to accepting credit cards for your business it's important to make sure you've taken the necessary steps ahead of time before jumping in to purchase a merchant account. Preparing yourself will help to streamline the approval process, get your business setup faster, and save you money. The quicker you are setup, the faster you will be making sales.
[2002-04-18] The Five Phases of Online Business Evolution
Introduction It has been well recognized that large online business initiatives are usually more risky than those projects that are evolutionary or iterative. Huge projects are prone to both cost and schedule overruns, and up to half of large software projects risk cancellation before completion, according to research done by Capers Jones. What has been missing is a way for a company to look at their overall online business strategy, and apply some of the same principles that have been successful in managing individual project lifecycles. What is needed is a roadmap for understanding where a company is today, and where it needs to be going in the future. Zoomdot uses such a roadmap by defining five phases of online business evolution.
[2002-04-18] Web Traffic and Your Bottom Line
Most companies that have websites have access to traffic statistics, usually provided by their web host. Those that don't look at these files (or use a bargain basement web hosting company that doesn't provide them) don't know what they are missing- there is a wealth of information to be found, and reacting to this information can have a positive impact on a company's bottom line. What follows are some of the most basic stats that are typically available, followed by brief suggestions on how to use the information.
[2002-04-16] Using a USP to Quickly Connect With Prospects
The acronym USP (Unique Selling Proposition) was created by Rosser Reeves, marketing expert in the 1960's. Over time, his concept has been used by others, called different names by different individuals and pretty much has taken on a life of its own.
[2002-04-15] The Power of Eloans and Mortgages
If you will be needing a loan or mortgage, there is no greater way to shop and compare prices than online. One of the great benefits of the Internet is letting the average consumer (like you and me) share information like we've never been able to before! We can shop and more importantly, compare, the prices and services of all kinds of financial services in detail. There are many good providers of "eloans" online. So who are the major online players in loans and mortgages? Research firm Media Metrix recently listed the top financial information sites based on "impressions". At the top of that list was MoneyNest.com which operates an online financial marketplace that enables consumers to shop online for a variety of financial products. Moneynest.com sums up the one key thing about online loans and mortgages - it places the power in your hands. You no longer have to feel insecure about not having enough excellent information at your fingertips or about trusting "your" bank and wondering if you got the best deal possible. The Internet places all this power at your fingertips.
[2002-04-15] What Do Marketers Sell? Only the Good Stuff!
This week I was suddenly struck by the fact that I sell dozens of products and services that I never see, some I've never used and many that I didn't even know about before that company hired me.
[2002-04-11] Website Copyright Protection
What are copyright laws? How do they affect my firm and how do they affect me? What are my responsibilities and why should I care? These are all questions that most developers and website owners have thought about at one item or another. This article deals with all of these questions and it will give you a starting point for your own firm’s copyright protection plan.