Thanks for reading the April 14th, 2017 edition of WebProBusiness!


Revenge of Zuckerberg About to Snap Spiegel

Yes, the headline is campy, but there is no denying the battle for supremacy and which side has gained the upper hand.

On the very day (April 13th) that Facebook's Instagram Stories announced over 200 million daily users, shares of rival SnapChat dropped 1.2%. This is a notable dip in the continuing downward drag of SnapChat's stock since the company's historic IPO on March 1st. And the recent announcement of "Snap to Store, which mimics Facebook's location based ad-targeting capabilities to increase retail sales, likely won't slow Instragram's user and ad revenue light speed.

As noted here a few days after the IPO, Facebook had already fired lasers into SnapChat's mothership. Advertisers have seen their SnapChat marketing ROI slump due to poor targeting, unreliable performance measurement and a decrease in both user engagement and open rates. The recent launch of Messenger Day, seen by some as a SnapChat Stories clone, has already snagged over one billion users for Facebook. Combining that with Instagram's 300 million daily active users, Snapchat has a big challenge in building on both its projected 2017 seventy million user market share and $900 million revenue increase.

But what make this far most intriguing is when and how it began…which was not a long time ago in a galaxy far away. No, this digital media clash began in December of 2012 with Mark Zuckerberg inviting SnapChat CEO Evan Spiegel to Facebook's Silicon Valley headquarters to get to know one another. Zuckerberg had swallowed up Instagram 9 months earlier for $1 billion and had been mocked from all corners of the internet galaxy. Ever the star rebel, Spiegel said that the media giant overlord would have to fly to his hometown in sunny LA.

As Forbes' January 2014 Profile of Spiegel so eloquently point out, the battle thus began:

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