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Why Your Business Should Invest In Keyword Rich Domains By Bill Hartzer One of the best kept secrets of the search engine optimization and search engine marketing industry is the expired domain name auctions that exist out there. If someone does not renew their domain name, it is frequently put up for auction on by the registrar itself, like Godaddy. If you do not renew your domain name at Godaddy.com, then there is a good chance that the domain name will appear on their expired domain name auctions. The expired domain name auctions are a best kept secret in the search engine optimization industry because many do not take advantage of these expired domain name auctions. Sure, you may have an existing website. But what if you were able to purchase the domain name of a competitor and redirect all of their traffic over to your website? Whether or not redirecting that traffic to your website helps your search engine ranking is debatable (and may change in the future). But, simply buying an expired domain name of your competitor and redirecting it to your website should bring some more traffic and sales, right? Continue Reading

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