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 Sales
Linda
Richardson
Linda Richardson is the founder and
president of Richardson, a premier provider of sales training and consulting to
the Global 500. She consults on enterprise sales solutions and sales force effectiveness
in all areas of sales and management.
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 SEO
Dan
Thies
Dan Thies is happy to answer any online
marketing, website promotion, and search engine positioning (including pay per
click) questions. Please include your website's URL, and as many details as possible.
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Is
Your Website Convenient?
A fundamental promise of the Web is convenience. Why get in your car when you
can sit at your computer? A fundamental building block of the business case for
a website is self-service. By automating certain processes, costs are reduced,
and the customer gets faster, cheaper service. Is your website fast, cheap and
convenient?
Learning
Merchant Accounts
An on-line store or e-commerce web site is one where
goods or services can be selected and bought with minimum risk to the creditcard
being used.
Almost any site can take orders and payments for goods and services.
You can either do it yourself or have someone process your payments for a fee.
To accept credit card payment over the Web, you must first have a merchant
account.
A merchant account allows merchants to accept and process credit card
transactions.
Many hosting services and ISPs have partnerships that help Web vendors
obtain merchant accounts at better rates.
Frequently
Asked Web Hosting Questions
Congratulations! After much thought and consideration, you finally took the plunge
and decided it was time to have your own web site. That's a great accomplishment
in itself. However, now you're left with another daunting task -- selecting a
quality web host. Selecting a good web host is of the utmost importance. However,
with all of the technical mumbo jumbo, knowing what to look for can be very intimidating
to say the least.
How
To Encourage Your Team's Ideas At Meetings
You're at a meeting with key staff. You want some new ideas to address the topic.
Looking around at this group of creative, ambitious, bright people, you say, "Let's
get some fresh ideas on this. Who's got something?"
Building
Successful Brands On The Web
According to a global web-based survey by Interbrand, the Google brand had the
most impact on people's lives in 2002. Google beat established brands such as
Coke and Apple. This illustrates how on the Web you build brands differently.
It is less about how a brand looks than how it works.
Always
Ask About Competitors
Sometimes you can get so caught up in learning about the client's needs and so
excited by your own enthusiasm for your solution, that you can miss asking about
the competition even if the client mentions "competitors." Although you can, you
may not want to ask about the competitor the minute the client brings it up, but
you must get back to it.
12
Steps To Better E-Mail Marketing
The number is no coincidence. The allusion is, of course, to addiction recovery
programs. E-mail is abused by “innocent” people, just as alcohol, drugs and food
are. Obviously, e-mail abuse does not bear the same dire consequences.
Micro-management:
Necessary Evil Or Just Plain Evil?
Is it a trust issue? Do micro-managers think that for something to be done right,
it must be done themselves? Is it because it takes longer to train employees to
do something than it is to do it yourself? Just what makes the big MM a necessary
evil? Or is it? Could it be that micro-management isn’t a necessary evil at all?
Could it be that it’s just plain evil? I say “YES!” And I think most of you would
agree with me.
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