WebproBusiness Newsletter Archive 2015

Can Adblocking Kill the Free Internet?

Can adblocking kill the free internet? "It's inconceivable, I think, that we would simply just allow this threat from adblocking to continue without actually having a strategy," says IAB UK's Steve Chester. "It's something which we will have to develop. I don't underestimate that it's potentially an existential threat."

Date: 2016-08-10

Mobile to Drive Internet Business

We Are Social's Digital in 2016 report illustrates how both mobile and social media will will be key drivers of ecommerce going forward.

Date: 2016-08-03

Uber Reaches the 2 Billion Ride Milestone

LinkedIn announced today the availability of programmatic buying for its display ads, giving data-driven marketers advanced opportunities to target more precisely and with more efficiency.

Date: 2016-07-20

LinkedIn Gives Data-Driven Marketers What They Want - Programmatic Ad Buying

LinkedIn announced today the availability of programmatic buying for its display ads, giving data-driven marketers advanced opportunities to target more precisely and with more efficiency.

Date: 2016-06-29

Nissan UK Using Google Mobile Ads To Drive Showroom Traffic

Marc Palmer, Marketing Communications Manager of Nissan UK, recently spoke in an Adwords promotional video for Google on the effectiveness of using Google Adwords for Nissan. "When you get your first car, suddenly, there's that little bubble that you live in, where you can do whatever you like," Palmer said. "I got this little old car: the top half was brown and the bottom half was gold! But what it meant was you could then start to just do things on your own. So there's a sense of freedom."

Date: 2016-06-08

McDonald's Marketing Team Tries Facebook Live Video

McDonald's, in celebration of National Hamburger Day this Saturday, tested the marketing potential of live video on Facebook. McDonald's first promoted it's Facebook Live video to its nearly 65 million Facebook followers with 2 separate posts starting Wednesday afternoon. Clearly, McDonald's was going for humor, but the artist featured in the promo and live video is absolutely creepy in his attempt at channelling his inner Bob Ross. It is funny and worth watching!.

Date: 2016-06-01

Credibility Fix: Facebook Should Release What Is Algorithmically Trending

There's an easy solution that could bring instant trust to Facebook's trending news box, simply release what is algorithmically trending.

Date: 2016-05-25

Ecommerce Report Finds Returning Visitors Add Items To Cart Nearly 15% Of the Time

Monetate released its quarterly ecommerce report based on an analysis of 7 billion online shopping sessions from Q4 and the holiday season.

Date: 2016-04-05

Reach Your Customers with LiveEngage

LiveEngage's messaging solution makes it easy for you to connect with customers in less time.

Date: 2016-03-22

Learn the secret to SharePoint adoption. Watch Demo

No other software will increase SharePoint adoption more than InterChange.

Date: 2016-03-18

Everyday Life Lessons That Guarantee Web Marketing Success

The problem with reading about everyday life lessons is that we typically hear them outside of any particular context. They are great ideas that often leave us struggling to find real-world application.

Date: 2016-03-01

Is now the right time to invest in CRM?

The right CRM can help you close more deals, boost sales, and improve forecast accuracy. With a great CRM app, there's no secret formula. It simply manages most of your critical customer information so that you can see it all in one place.

Date: 2016-02-16

Making Social Media Work for You on a Limited Budget

You don’t have much money to work with but need to generate some brand awareness, generate leads, and earn sales. Some companies spend an extraordinary amount on social media marketing for the year, but getting results doesn’t necessarily require a ton of money. In fact, social media marketing offers some of the most economical marketing solutions at the highest rate of return. If your business hasn’t started using social media to meet marketing goals, consider it now.

Date: 2016-02-09

Learn how to sell smarter and faster with CRM.

Until a deal is closed, the opportunity is open. What if your sales teams could sell faster, smarter, and the way that they want? The brand-new Salesforce, powered by Lightning, is designed around the way you sell, and puts data where you need it.

Date: 2016-01-26

Communication is Changing | Keep Up at Point Park University

The nature of communication is changing. Keep up with an online Master of Arts in Communication Technology from Point Park University. Develop the practical, relevant skills you need in media, design and writing, so you’re prepared for the communication careers of today and tomorrow.

Date: 2016-01-12

Don't Sleep on These 4 Facebook Ads Manager Tools

These days, there are so many incredible digital advertising options available to marketers, it’s often a matter of drilling down to the best opportunities, rather than figuring out where to find your audience.

Date: 2016-01-05

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